WHAT DO WE ALL KNOW ABOUT CONTENT MARKETING?
Digital marketers and business organizations, irrespective of their expertise and niche, are well familiar with the weight content marketing holds on their business. In recent years of digital media have led to the cultivation of three essential adages in the minds of content marketing experts and business organizations. These facts include:
- Social media is the stronghold of user attention. Over half of the global population engaged with the internet in one way or the other.
- Given that, content creation is a necessity to disperse the information related to your business effectively.
- Digital marketing is the way to initiate a successful marketing campaign on social media platforms.
CONTENT CREATION CAN BE CHALLENGING:
Despite the extensively acknowledged importance of content creation in business marketing, the most prominent challenge business organizations and digital marketers have to face is the selection of content and its distribution. One common mistake marketing service providers and business organizations make is releasing all of their content in a very concise yet comprehensive manner. It means that business organizations tend to post all of their information at once, instead of adopting a segregation strategy, which leads to exhaustion of time, ideas and resources.
THE NEED FOR CONTENT STACKING:
The solution to the challenge of content creation and distribution lies in content stacking. This method is merely a way of pruning essential content into useful parts to eliminate the clutter from content creation. Content stacking is helpful for the digital marketers as it saves time, ideas, effort and resources in the context of content creation and distribution.
CONTENT STACKING EXPLAINED:
Content stacking is a method of dividing a wholesome content into sub-contents. It means that you can take a comprehensive idea and split it into its respective components. In this way, you can increase the volume as well as the value of the content which you will be using for marketing purposes.
SPLITTING PRIMARY CONTENT INTO SECONDARY CONTENT:
Usually, marketing content revolves around a fundamental business goal/idea which is explained to the users. In other words, a complete corporate video comprising upon the history, services, mission, vision, testimonials, and call of action will be consider as the primary content. If you segregate this video into sub-videos, each explaining one section of the first video, then every sub-video will be referred to as secondary content.
- TIPS FOR EFFECTIVE VIDEO STACKING:
Corporate video stacking can be done by creating one or more videos on each aspect of your business. For instance, you can create one video about your business history, five videos explaining your services and so on. After this, you can take 15 seconds from each of these minutes-long videos to create a wholesome corporate video.
- TIPS FOR EFFECTIVE E-BOOK STACKING:
Writing an eBook is undoubtedly one of the best ways of creating a robust professional impression upon your clients. EBooks provide you an opportunity to put your business information out there from which the users can easily access it. EBooks have to be written comprehensively and shall include all the sections related to your business history, services, etc. Here are some tips on eBook stacking:
USING THE EBOOK AS A LEAD MAGNET:
Always post exciting sub-sections of EBook in the form of articles and blog posts on your website. Ask the users to send their email to access complete versions of your EBook.
WHAT WILL YOU GET?
- Multiple chances for a lead generation
- Faster collection of user emails for business marketing purposes (sending promos, business offers and newsletter subscription)
- A good stock of blog posts and articles
- A good share of social media block posts
- Enhanced engagement with your visitors
- A chance to extend content distribution into weeks, months and even a year.
CONTACT ARIZE DIGITAL FOR EFFECTIVE CONTENT STACKING:
Arize Digital is an expert in handling your content stacking requirements. Only tell us about your needs and our team of content creation and stacking experts will take care of the rest for you.