Brand refresh for Boyd’s Retro Candy shop. A true old time candy store where you’ll find candy from the late 1800’s. Specializing in the 50’s, 60’s and 70’s but satisfying candy lovers of every generation. Color use borrowed from both the interior and exterior of the building as well as American 1950’s. Custom wormark and icon has a retro flair with a contemporary feel. The logo aims to express candy of the past being showcased and enjoyed today.